Adhering to a budget is one of the most difficult tasks of a business or company owner. When it comes to the advertising portion of budgeting – every penny counts. You need to make sure that your funds are well spent and that you get the most significant return on your investment possible.
Don’t worry about your budget with coupon book advertising
When you choose to advertise in a coupon book you don’t need to worry about how much you’re spending. You will get quality advertising, an increase in your customers – all without putting a strain on your already stretched budget. IT’S FREE!
How advertising in coupon books can help stretch your marketing budget
Coupon books are frequently sold by non-profit organizations such as churches, youth groups and sports teams. They sell the books to their supporters. In return, those who buy the books receive valuable discount coupons from local and nationally known companies and businesses. The receive discounts on products, services and activities by redeeming their coupons.
Why coupon book sales are successful – and profitable
When non-profit organizations decide on their yearly fundraisers, many factors go into the decision of what type of fundraiser to participate in. Coupon book fundraisers have been the #1 most successful and popular fundraiser for the past few years. The reasons are simple – coupon book fundraisers are easy to manage, clean to handle – and most importantly, they are easy to sell. In fact, they nearly sell themselves.
Coupon books are easy to sell
Coupon books are easy to sell because everyone is looking for a good deal, discount or promotion. It is common for people to ask about the books every year so that they don’t miss out on the new editions. Those who participate in the fundraising program usually have no problem selling them and oftentimes their customers will buy more than one to use as gifts.
Who buys discount coupon books?
Coupon books are purchased by people from many demographics. From families with young children and high-schoolers, to single professionals and seniors. National companies are represented in coupon books as well and customers can take advantage of hotel discounts, recreational centers or even rental cars by purchasing a coupon book.
Advertising in coupon books is easy
From a business and company standpoint – nothing could be easier than advertising in a coupon book. All you have to do is decide what type of discount or offer you wish to provide your current, new and potential customers. Then, give your company information to the professional team that will work with you to make sure your coupon has your brand or logo just as you would like it. Nothing will go to print until you give your approval. Once this is done – your discount coupon will be ready for the next printing.
Save your advertising dollars
When you choose to take advantage of free advertising by placing an ad in a discount coupon book – you can put your advertising dollars towards other marketing methods. The books are attractive, bright, colorful and professional. It’s easy and uncomplicated to advertise in discount coupon books. You will see the results by the new and repeat customers who will come through your doors.